Spotlight on B&L Bicycles

As we all know, bicycle shops draw customers into their store for unique reasons.

Many customers are attracted to the B&L shop (off PCH 101 – near Fletcher Cove) for their repair and fitting services offered by Dan Rock, their modest bicycling & triathlon expert. I have known “Dano” for over 20 years and can attest to his true love of bicycling. Dano really listens to his customer’s needs, and then performs his magic.

Besides his 38 years in the “business”, he’s won many State and local track and road (individual & team) titles. So, his Serotta bicycling fitting certificate is icing on the cake. He is backed by an ace team of mechanics, in B&L’s large service bay; who are quick to point out use of biodegradable “green” products.

You should also know that B&L owner Scott Rittschof gives back to the community that supports him. B&L helps fit disabled athletes, including several disabled military personnel, through its long time support of the Challenged Athletes Foundation (CAF). For example, B&L created the shift system for “one arm” Willey Stewart. B&L also sponsors several clubs (bicycling and triathlon) and offers them discounts. B& L even helps the YMCA with periodic flat repair and maintenance clinics.

Next door to B&L, at Java Depot, you can caffeine up before one of the many group rides that leave from the store. Call for details (858) 481-4148.

B&L also caters to women athletes. The staff is trained to address women’s cycling issues, the stores carry a wide range of women’s specific products, and B&L has one of the only female fit technicians in the area, Julia Uhlendorf. You can find Julia at B&L’s “Sports Arena” shop (Rosecrans exit off I-5 and I-8).

So, check out B&L at blbikes.com for all your bicycle, service and Triathlon accessory needs.